Everything you need for the way you embroider.

Whether you're personalizing gifts, growing your business, or exploring a new machine, we've made it easy to start in the right place.

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    Threads

    Shop high-quality embroidery threads in every color you can imagine.

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    Stabilizer

    Find the right stabilizer for beautiful results on every fabric and project.

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    Notions

    Stock up on the embroidery essentials that make every project easier.

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    Tea Towels

    Shop quality tea towels ready for embroidery, gifts, and everyday stitching.

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    Embroidery Machines

    Explore machines designed to make embroidery easier, more precise, and more enjoyable.

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Why embroiderers love bernina

Precision, creativity, and endless possibilities.

  • Perfect Results

    Advanced technology for beautiful embroidery every time.

  • More Creative Freedom

    Endless design options and built-in functions to bring ideas to life.

  • Time-Saving Features

    Smart tools that make embroidery faster and easier.

  • Local Support You Can Trust

    Hands-on guidance and service from people who love embroidery too.

For every embroidery style

Embroidery Machines for Every Project

From approachable favorites to feature-packed machines, explore options designed to make embroidery easier, more precise, and more enjoyable.

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Need a more budget-friendly embroidery option?

Explore our bernette embroidery machines for a more approachable way to get started.

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DESIGNS, PROJECTS & INSPIRATION

Embroidery Designs & Inspiration

Looking for beautiful embroidery designs, project ideas, and creative inspiration? Explore two of our favorite resources for embroidery projects, design collections, and stitchable ideas.

Explore OESD Designs Explore Sweet Pea Designs